Design Lead at Loblaw Digital, shaping strategy and scaling the Digital Health design team at Canada’s largest healthcare retailer. I build teams, design operations, and practices that deliver measurable business impact while keeping users at the center.

I work closely with product, engineering, and business partners to align design with strategy and execution. I combine leadership with a strong background in craft spanning UX/UI, research, visual design, and teaching. This foundation enables me to mentor, set direction, and ensure quality at scale.

With 20+ years of experience, what motivates me is leading teams to design real things for real people.